“Canadians are internationally known for being nice, yet you wouldn’t know it when you’re out and aboot. We’re encouraging Canadians to do everyday good deeds because frankly, our social fabric needs some mending. We’re People For Good, a non-profit started by a media company and an ad agency in 2011. You could call us a charity. Only we’re not asking for money. Our goal is to make Canada a kinder place by giving you the inspiration to go out and do some good of your own.”
Canada, People For Good
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